Stella McCartney Debuts her Own Bridal Line – After Meghan Markle walked down the aisle to wed Prince Harry in a sleek boatneck gown by Givenchy, she memorably slipped into a second, less formal gown for the reception: an optic white halter-neck Stella McCartney gown. The famous British designer now picks back the wedding industry and debuts her own bridal line, maintaining her own sleek signature.
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The frenzy for the dress was instantaneous and McCartney created an exclusive limited-edition iteration of the gown she designed for Meghan Markle, which launched in June 2018 to celebrate the opening of her new London store.
Now the designer is launching her very first bridal collection. The “Made with Love” collection includes 17 pieces that embody McCartney’s modern, relaxed, and sexy aesthetic. McCartney whipped up an array of silhouettes that cater to every type of bride, including an elegant white gown with a cape, a long-sleeved, backless number, a cream lace jumpsuit, and a crisp white tuxedo. McCartney added an extra personal touch to each design by placing a blue tag inside each garment with a special message written by her to serve as the bride’s something blue.
“It’s something that I feel very passionately about and is very close to my heart,” McCartney said in a statement. “I think that in this day and age the wedding day is something very different to how it’s traditionally perceived, and I think that the house of Stella McCartney really represents something a little more effortless.”
The Meghan Markle effect has already proven to be very real: what Meghan wears sells. She’s had an impact on the bridal market as well shining a light in sustainable fashion, where McCartney has been a leader for years. So it’s just plain smart for McCartney to capitalize on it.
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