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Cadillac to Sponsor First-Ever New York Fashion Week: Men's

Cadillac to Sponsor First-Ever New York Fashion Week: Men’s

June 8, 2015

While the New York womens’ collections have failed to land a car company to replace longtime title sponsor Mercedes-Benz, Cadillac has signed on to become the first-ever automotive backer of New York Fashion Week: Men’s.

The agreement, signed to last two seasons, includes producing a variety of related events and providing Cadillac vehicles as shuttles for attendees. Shinola, Amazon Fashion, and Dreamworks have also been confirmed as sponsors for the New York Fashion Week: Men’s.
Cadillac to Sponsor First-Ever New York Fashion Week for Men 1  Cadillac to Sponsor First-Ever New York Fashion Week: Men's Cadillac to Sponsor First Ever New York Fashion Week for Men 1 Cadillac to Sponsor First-Ever New York Fashion Week for Men 2  Cadillac to Sponsor First-Ever New York Fashion Week: Men's Cadillac to Sponsor First Ever New York Fashion Week for Men 2

This is a telling move froma brand that was reportedly considering the title sponsorship of what was formerly Mercedes-Benz Fashion Week, which showcases womenswear. Mercedes-Benz ended its title role there earlier this year; the twice-annual event has suffered a deficit of energy since moving from Bryant Park to Lincoln Center in 2010.
Cadillac to Sponsor First-Ever New York Fashion Week for Men 4  Cadillac to Sponsor First-Ever New York Fashion Week: Men's Cadillac to Sponsor First Ever New York Fashion Week for Men 4

Earlier this year, Cadillac hosted arguably the hottest ticket during New York Fashion Week: Men’s, when it allowed Public School to show its Autumn/Winter 2015 menswear and womenswear collection in the automaker’s new offices, situated between Tribeca and the West Village.
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In addition to the role during men’s fashion week, Cadillac will continue as a presenting sponsor of New York Men’s Day, a special day formerly set aside during the womenswear-heavy New York Fashion Week to highlight emerging menswear designers. This year, that day will move to July in order to align with NYFW: Men. This will be the second season that Cadillac participates.
Cadillac to Sponsor First-Ever New York Fashion Week for Men 6  Cadillac to Sponsor First-Ever New York Fashion Week: Men's Cadillac to Sponsor First Ever New York Fashion Week for Men 6New York Fashion Week: Men’s runs July 13-16 at Skylight Clarkson Square in downtown Manhattan. A spokesman for Cadillac declined to disclose the amount of the new sponsorship.

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