Meet Fashion Trends For Spring Summer 2018 By Oscar de la Renta – Fernando Garcia and Laura Kim channeled the late Mr. de la Renta for a fantastic collection with a fresh new spirit.
In fashion, having an established customer base is never enough. You need to ensure that your customer base stays with you, while attracting new ones every single season.
That’s the pressure felt by Laura Kim and Fernando Garcia at Oscar de la Renta, one of America’s best-known and loved luxury brands. While the designs have always been stunning, the name brings to mind a certain kind of buttoned-up Upper East Side dame, and from their first runway collection for Fall 2017, it was clear that Garcia and Kim were trying to put a little fun back in the brand. While a great start, it wasn’t all a success; the duo acknowledged the collection was a little rushed. Now they’re more settled, and Spring 2018’s streamlined vision reflected that change.
The original idea for Spring 2018 was Mr. de la Renta’s own signature — “Oscar’s true logo,” as Garcia calls it. Garcia and Kim mined their own personal correspondence with the legendary designer and copied his signature onto a print, even embroidering it across a fur coat. They also used thank-you notes from starlets like Emma Watson and Elle Fanning as prints on button-down shirts and plain white tees. From there, they explored Mr. de la Renta’s love of art, putting paint splatters across early looks and adding a quirky touch to glittery and canvas pumps via a sculpted paint-brush heel.
“We had a lot more fun and we kept it a lot more relaxed than we did for the first few seasons we were here,” Garcia says. That inspired the duo to add in denim, tailoring and evening separates to the line — materials and silhouettes not previously associated with Oscar de la Renta. They are definitely giving the Uptown Girl newer, cooler and even sexier options. And all of the beautiful prints and painterly details will be available in those classic Oscar de la Renta shapes, too.
“We have a lot of other silhouettes for the showroom for the existing clientele,” Garcia says.
“We’re not abandoning them,” Kim added.
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See a few looks from Oscar de la Renta Spring 2018 collection below:
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